Book: From Ideas to Iconic Brands
Author: Giles Lury
Publisher: Jaico
Inside...
Business story book.
brand origins
brand naming
identity
marketing strategy
communication
innovation
reposistioning
innovation
the morals
Tick anyone: Attitude: good/better/best Work: good/better/best Thoughts: good/better/best Believes: good/better/best Make belief: good/bet...
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